Adam: Works in garden furniture. Seems perfectly normal.
Alfred J. Pilbrook: Owner/manager of Arthur C. Clock's timepiece shop. A timid, middle-aged gentleman.
Ali: Head of the Handy Pavilion power tools department.
Angela MacGregor: Head of the curtains and blinds department. Angela rarely impacts on the plot directly, but is often present when someone makes an uncharacteristically unpleasant or ruthless decision. Sister of Sadie MacGregor.
Axel Platzoff: a 'reformed' supervillain, formerly known as Professor Devastato. Axel has been channelling his villainous tendencies into the struggle against the DIY Barn. Archenemy of Captain Stellar, sometimes mentor to Norman and Fiona.
Belinda: An extremely annoying Pavilion staffmember. She changes departments frequently, presumably deliberately shuffled around by irate superiors.
Bruce: The ghost of one of the electrician. He was one of contractors who originally built the Handy Pavilion. Another contractor – a concreter – discovered that Bruce was sleeping with his wife, and buried him in the concrete. Bruce finds the afterlife somewhat unrewarding.
Buck Dusty: A cowboy who works in power tools. Buck reports to a mysterious organisation of mysterious western types known as COWBO. COWBO seems to report to something called the 'Grey Barn'.
Captain Pete: Sinister one-handed aquarium specialist at the Place O'Pets.
Captain Stellar: aka 'Vincent'. Superhero and member of the Vigilancers superhero team. Former archenemy of Axel Platoff. Boyfriend/former boyfriend of Cycloman.
Carol: Owner/barrista at the Super Centre's only good source of coffee. A slightly annoying new-agey hipster type, Carol is also completely fearless. In love with Zorbar.
Carlos: Works at the Pavilion key-cutting counter. Carlos is the object of Laura's affections, but it has not been revealed how he thinks about her.
Christian: A young but highly successful sales assistant in power tools. Christian's rise in the power tool department is orchestrated by his mistress, the Phantasm.
Claudia Lebeau: Manager of the South Hertling Super Centre. Girlfriend and ally of Ms Shan. Senior to Karl Wintergreen.
Cycloman: Boyfriend/former boyfriend of Captain Stellar.
Delia Crispin: Owner of the Storage Universe store. Severe, but basically good hearted.
Donna: Junior member of the lighting department. A disciple of Sadie and, later, a friend of Fiona.
Fanaka: A time traveller from an alternate history, Fanaka hails from a nineteenth century Steampunk-futurist Africa. He is a friend of Nalda.
Fiona: An initially hapless young worker in the plumbing/bathroom section. Fiona has water control powers of unspecified origin. Initially an ally of Axel, a friend of Norman and Wellsey.
Gwen Harper: A dryad who takes the appearance of a middle-aged Kiwi woman. In love with Norman.
Jemmy Harrison: Owner of the music shop and possessor of a powerful holographic projector.
Karl Wintergreen: Owner of the local stationary shop, editor and sole reporter for the South Hertling Super Centre Newsletter. A conspiracy theorist and a genuinely terrible writer, his researches do occasionally hit upon the truth.
Jane Nguyen: Works on the equipment counter. Seemingly normal?
Laura Cho: A new employee who gains super powers when one of Axel's superweapons explodes. She becomes the superhero Voyager, and is vexed by the appearance of her own doppelganger from the future. In love with Carlos.
Marlon Dillinger: The duty manager at the Handy Pavilion. A soft-hearted tyrant. Ally of Ms Shan.
McKinley: A cartoon cat.
Mildred Po: Owner of the Stars in their Eyes telescope shop and amateur rocket scientist.
Mr Smith: The General Manager of the DIY Barn. A somewhat inept Fascist who is nevertheless a threat. Fortunately he is entirely fictional; in the real world inept businessmen/Fascists never threaten anybody.
Ms Shan: Jasu Shan, the General Manager of the Handy Pavilion. Ms Shan wants to view the Pavilion in a bloodless, corporate sort of way but discovers a hidden sense of loyalty to her employees. In love with Claudia Lebeaux. Occasionally also spelled 'Ms Shen' for reasons that I can only assume stem from subconscious racism on my part. Seriously, I can't remember a four letter name?
Nalda Teheintausand: A killer cyborg from the future who works in the arts and crafts department. Also an excellent arts teacher. Very good with children. Friend of Fanaka.
Norman: A young man who dreams of being a big deal in power tool retail. Friend of Fiona, after their involvement in Axel's first plot against the DIY Barn. Comes from a strange family background.
Phantasm of the Pavilion, The: A mysterious hooded and masked figure who seems intent on causing chaos in the Handy Pavilion. Served by Christian.
Professor Femur: Atlantean scientist and woman of mystery.
Richard Pennington: A customer. An alchemist, almost certainly with sinister intent.
Ron: An inhabitant of an alternate world, stranded in South Hertling.
Sadie MacGregor: Head of the lighting department. Sadie is an extremely moral person, possibly supernatural in nature. She is often present when someone makes an uncharacteristically high-minded decision. Sister to Angela MacGregor, mentor to Donna.
Seamus: A garden gnome who comes to life under the full moon. Speaks in a stereotypical Irish dialect, but the good people of Ireland would like to disavow all knowledge of him. Friend of Zorbar and Bruce.
Stavros Theopoulos: Owner of the Super Center's kebab shop.
Wellsey: Former petty criminal, now head of the plumbing/bathrooms department. Well meaning, but basically in over his head.
Woman in Laplander Hat: See Professor Femur.
Voyager: See Laura Cho.
Zorbar Ofthechimps: The son of a wealthy Sydney family, for unknown reasons he was raised by a family of chimpanzees. He used to work in the Pavilion garden centre. In love with Carol.